Designing various digital marketing content for the brand Tuckernuck, which is an online clothing boutique that has a brick-and-mortar store located in Georgetown, Washington DC.
Apparel
Fashion Retail
Lifestyle
UI/UX Design
Adobe XD
Web Design
Email Marketing
Illustrator
Photoshop
SERVICES
INDUSTRY
SOFTWARE
A digital campaign showcasing the design of the fashion brand’s website content blocks, email marketing, and social media content.
THE OUTCOME
I had the opportunity to design the website’s content blocks for one of the brand’s clothing collection called the “Resort shop”. I also designed an email newsletter & corresponding Instagram story to advertise the collection.
The goal was to create designs that give a sense of how I interpret the brand in my own style by adding my personal creative touch, while still remaining consistent with its guidelines in terms of visual identity and tone of voice.
DESIGN PROCESS
As part of the design process, I started creating wireframes for both the email newsletter and website content blocks using a grid structure as a base to create my layouts. This helped me visually organize all content in terms of information architecture and hierarchy, as well as create order, flow and alignment.
Mobile Layout
