The first step is to complete the inquiry form. This allows her to gather essential details about your project’s scope and determine whether you’re a good fit to work together. Once submitted, you’ll receive an email with any follow-up questions and an invitation to schedule a discovery call to discuss your goals, timeline, and vision in more depth.

Following the call, she will craft a tailored proposal outlining the recommended scope, deliverables, timeline, and investment. Once the proposal is reviewed and approved, the contract is signed and the initial 50% deposit is submitted to officially reserve your project before moving into the on-boarding phase.

Yasmine will kick off the project with a thorough onboarding. You’ll receive access to a personalized welcome pack to join the Notion portal containing your project timeline, tasks, and brand questionnaire. This approach allows her to dive deep into your business, audience, and vision, establishing a strong foundation for an aligned, and collaborative workflow from day one. In addition to managing the project in Notion, files will be shared via Dropbox, and all communications will take place through email and Slack, with an occasional video call meeting.

With insights from discovery and research in hand, she begins brainstorming, exploring creative directions and visual concepts tailored to your brand. This phase includes mood boards, sketches, and initial explorations that bring ideas to life. She then compiles these concepts into a detailed proposal slide deck PDF, which she presents and walks you through during a video call with screen sharing, explaining the design-thinking behind each direction. Together, you review and refine the approach to ensure it aligns with your goals, audience, and brand story before approval and moving into full design execution.

Once the concept is approved, your design begins to take shape. Concepts evolve into high-fidelity, polished solutions that bring your ideas to life. Every element, from typography and color to layout, hierarchy, and visual storytelling, is crafted with intention to achieve balance, cohesion, and meaningful impact. Throughout this phase, Yasmine works closely with you, iterating on feedback to ensure the final designs fully reflect the project’s goals, purpose, and vision.

Once designs are finalized, all organized files are prepared and delivered digitally, accompanied by supporting documentation such as brand guidelines and any other creative assets needed. These resources empower you to confidently implement your visuals, maintaining consistency and cohesion across every touchpoint.

The process culminates with your brand or product launch, where she guides you through execution and ensures everything is ready for the world to see. Beyond launch, Yasmine remains available for technical support, questions, and guidance, helping you maintain and evolve your brand with confidence.