National Geographic
Delivering creative executions as part of the 2022 SharkFest social media marketing strategy.
Entertainment
Digital Design
Social Media
Content Creation
Photoshop
Illustrator
SERVICES
INDUSTRY
SOFTWARE
One of our approved social media marketing strategies that we proposed to the NatGeo team was the creation of a Feed-ing Frenzy online.
THE PROCESS
Introducing Sandy, our "Sharkfluencer." In celebration of International Shark Day, our team developed and implemented a social media takeover for Nat Geo Wild's Twitter and Instagram accounts, featuring Sandy as the main personality.
We initiated the process by designing teaser graphics tailored for both Instagram and Twitter layouts, aiming to create anticipation and excitement for the upcoming content.
Sandy, taking on the FIN-sta persona, shared interesting facts on the NatGeo Wild’s social media accounts with a total of 14 scheduled posts throughout the day.
THE OUTCOME
The result reflected designs seamlessly aligned with NatGeo’s branding.
This encompassed the integration of carefully chosen photographs into the social grid layout, the harmonious color palette, engaging graphics thoughtfully layered over the photography in combination with typography, and the consistent tone of voice evident in the post copies and captions.
