A strategic brand identity designed for a boutique hair salon to bloom.
A full brand identity built from the ground up for a boutique hair salon, developing a visual language rooted in growth, transformation, and artistry, using the blooming beauty of flowers as its conceptual anchor.
OVERVIEW
STACK
Photoshop
Illustrator
InDesign
Procreate
CLIENT
Flowerful Hair Salon
INDUSTRY
Haircare & Beauty
CREDITS
↓ Yasmine Bouchlaghem
Creative Direction · Brand Identity · Brand Strategy · Logo Design · Project Management
SERVICES
Brand Identity & Strategy
Creative Direction
Logo Design
Flowerful is a hair salon located within Salon Lofts in Kentlands, Maryland, a thriving and competitive community of independent stylists where building a loyal clientele depends heavily on a strong first impression.
Without a visual identity, the salon’s core strengths, its precision, warmth, and dedication to celebrating all hair types.
THE CHALLENGE
THE STRATEGIC APPROACH
The strategy was built on three interlocking values: inclusivity as a market differentiator in an industry that often defaults to a narrow beauty standard; empowerment as the emotional through-line between the service and the client; and craftsmanship as the proof point that elevates trust.
THE DESIGN PROCESS
The process began with a structured discovery session to define the client’s goals, values, and visual direction, followed by a curated vision board used as a decision-making tool to align early and establish a clear creative foundation before any design work began.
THE OUTCOME
The project delivered a comprehensive brand guideline paired with a condensed one-page brand sheet, translating every strategic and visual decision into a clear, actionable system and providing a scalable framework the client can confidently act on independently. Designed as a working tool, it acts as a strategic reference, guiding consistent application.
The project delivered a comprehensive brand guideline paired with a condensed one-page brand sheet, translating every strategic and visual decision into a clear, actionable system.
3 logo variations covering every
1 condensed brand sheet for day-to-
