Elizabeth Seton High School
Crafting a vision: Unveiling the innovative design style for the school's upcoming academic year admission materials.
SERVICES
INDUSTRY
SOFTWARE
Print Production Design
InDesign
Photoshop
Education
Editorial Design
Illustrator
Graphic Design
The challenge was to incorporate a new approach into the design of the admission materials for the 2024-2025 academic year.
THE PROCESS
The creative design process began with a collaborative in-person meeting with Seton’s marketing team at the school, allowing the creative director and I to gain a deep understanding of their expectations for the year’s materials and their desired design direction.
Next, we presented diverse style frames, each showcasing unique design options I created that were in line with their vision. I then meticulously refined the selected look and extended it across all admission materials, including a comprehensive 32-page "lookbook" in English and Spanish, as well as stationery such as stickers, postcards, and thank you cards.
THE OUTCOME
The unified design consistent throughout each publication empowered Elizabeth Seton High School to project a cohesive brand across all their printed admissions collateral, while staying true to their school identity—giving them flexibility that can continue to grow.
The new admission materials effectively encapsulate Seton’s essence while simultaneously elevating the young women as they prepare for college.
This new design approach also introduces a modern, engaging, and creatively refreshing look that resonates with both the institution’s mission and its audience, setting them apart from other schools in the area.
