A passion branding project that reflects the creation of a unique haircare brand for people with curly hair.

Beauty

Brand Identity

Illustrator

SERVICES

INDUSTRY

SOFTWARE

Web Design

Haircare

Photoshop

Packaging Design

Curly Hair

Procreate

Curly Locks curly hair products packaging design in sunset purple and orange colors photographed on top of sand on beach.
Curly Locks color palette with cream, orange and purple tones.

A fun & unique brand identity consistently represented through various design applications.

THE OUTCOME

This project showcases how the Curly Locks brand is developed and represented across multiple products such as the logo design variations, website design, as well as product packaging.

It also shows how various visual branding elements come together to create a memorable and personal identity that resonates with the brand’s target audience.

Curly Locks brand website homepage layout design overlayed on top of sunset beach picture.
Curly Locks product packaging on orange Argan hair oil label placed on top of glass dropper bottle.
Curly Locks logo design on store sign.
Curly hair woman with afro smiling with outlined text saying Happy Curls over an orange background.
Curly Locks curly hair care stickers packaging labels in circles in purple and orange colors.