Brianna is a photographer who specializes in creating dreamy photographs based on traveling, authentic exploration and the art of visual storytelling. Her hope is to inspire and empower young women who desire genuine and memorable travel experiences to pursue their own adventures.
SERVICES
INDUSTRY
SOFTWARE
Brand Identity
Photography
Creative
Pattern Design
Packaging Design
InDesign
Illustrator
Photoshop
The goal was to create a meaningful & timeless brand identity design experience that perfectly represents her photographic style, values & brand personality.
THE OUTCOME
The brand’s mood board was designed with the intention of gathering all visual design elements combined with Brianna’s beautiful photography to make up her brand identity. This includes color palette, typography and iconography.
The chosen color palette as displayed above was carefully selected to create a balance between the soft warm and cool tones reflected in Brianna’s photographic style and subtle complementary color tones.
BRAND KEYWORDS
Authentic
Timeless
Meaningful
Refreshing
Nature-inspired
Elegant
BRAND VALUES
Storytelling
Intention
Experience
TYPOGRAPHY
Custom-designed
ICONOGRAPHY
Balanced
Personal
Approachable
My Logo Creation Process
BRAND VALUES
The logo’s concept and visual representation is based on the brand’s keywords and values in order to create a unique and personalized brand identity. When designing all the brand elements, the goal was to create a consistent visual identity that reflects the brand’s intentions & personality.
BRAND TYPOGRAPHY
The text included in some of the logo variations is a customized font I have personally designed for Brianna’s brand. All other type pairings have been carefully selected to represent the brand’s personality and tone of voice as well as complement all logo design variations.
BRAND ICONOGRAPHY
Inspired by the beauty of nature and its fleeting moments, the iconography was designed with a minimal design approach so that it works across all platforms and for both large and small scale use. It is also designed to give the brand a more personal and recognizable visual identity.
BRAND LOGOS
The brand has 3 logo design variations: the logotype, the alternate/combination logo, and the pictorial logo. The purpose of having more than one logo variation is to increase versatility & flexibility so that each logo is suitable for different platforms, surfaces, placements, & sizes.
Logo Design Variations
LOGOTYPE
ALTERNATE LOGO
PICTORIAL LOGO
Socials
The pictorial logo is designed with the purpose of being used on social media and other small-scale platforms. It’s basically a more minimal version of the alternate logo. The incorporation of the iconography without the typography in this logo version makes it recognizable while still maintaining consistency within the brand.
IN BRIANNA’S WORDS
“Yasmine truly went above and beyond in this project to perfectly capture my photographic style, personality and values! Like in everything she does, she put her heart and soul into every aspect of the process, and created designs that I completely resonate with. She took immense care in capturing the essence of my brand, and her passion clearly shines through her work.
Thank you so much for everything!”