Crafting thoughtful & memorable experiences for ambitious brands.
Design with Intention
Yasmine is a designer and illustrator based in the Maryland and Washington, DC area. With eight years of experience, she has honed her expertise across various creative disciplines, ultimately specializing in branding, web design, and product design.
Guided by a passion for crafting compelling and lasting visual experiences, Yasmine’s work cultivates deep connections with audiences and creates meaningful impressions on each brand’s target market.
As a creative thinker and problem-solver, she goes beyond merely delivering visually appealing designs; she seamlessly integrates purpose, intention, and strategy into every project. With meticulous attention to detail and a commitment to pushing the boundaries of creativity and functionality, Yasmine believes in design’s ability to communicate powerful messages, evoke emotion, and foster meaningful connections. Every decision she makes serves a clear purpose, contributing to a cohesive narrative that authentically reflects the essence of each brand or campaign.
Featured Work
-
![A desktop MacBook screen mockup showcasing the Gigawatt Group Website’s homepage layout.]()
Agency & In-House Design Work
Beyond her freelance work, Yasmine’s portfolio includes projects from marketing agencies and non-profits. This section highlights her experience in corporate settings, where she developed branding, redesigned websites, and created marketing materials.
-
![The Flowerful Hair Salon logo mockup application over a photograph of a hairdresser styling a woman’s hair at the salon.]()
Brand Identity Design & Strategy
Developed a cohesive brand identity and strategy for Flowerful Hair Salon, reflecting its values of precision, quality, and empowerment. This project encompassed all brand elements, tailored to elevate the salon’s presence and client experience.
-
![A brand identity pattern design for a photographer including a hummingbird, flowers and a sun logo icon.]()
Brand Identity Design
Created a meaningful and timeless brand identity that captures Brianna’s photographic style, values and brand personality through various design assets (logo variations, color palette, typography, brand pattern, etc.)
-
![A phone mockup showcasing the web layout designs for Tuckernuck.]()
Digital & Web Design
Designed a variety of marketing materials including website content blocks, email marketing, and Instagram stories to promote the clothing and lifestyle brand’s seasonal collections and curated experiences.
-
![A neutral and cozy illustration about finding comfort and gratitude in the little things.]()
Digital Illustration & Lettering
Crafted a diverse range of illustrations and lettering designs focused around the subjects of mental health, self-care, and self-growth journey as a way to digitally connect with others through purpose-driven and empowering art.
-
![The cover of a cookbook called "A Taste of Tunisia" designed using a custom-created Mediterranean pattern.]()
Cookbook Design
“A Taste of Tunisia” is a cookbook designed using a collection of Tunisian recipes, capturing the essence of the Mediterranean & North African culture and cuisine through the tile design and page layouts.
-
![A logofolio showcasing a collection of various logos in black and white.]()
Logofolio
The logofolio captures a collection of brand logos she has had the pleasure of designing over the past several years. The variety in the logos shows her ability to adapt to each brand’s visual style, personality, and tone of voice.
Heartfelt Words from Clients & Partners
–JP VASQUEZ, FOUNDER & CEO OF SCALE
“Yasmine showed a level of professionalism not often found in our industry. She was friendly, dedicated, focused, and a complete badass working through a large project with an extremely challenging timeline. She made this project possible, and I'm extremely grateful that she was on our team. I'd work with her any time.”
–MARIA ROJAS, PROJECT MANAGER AT SCALE
“Thank you for EVERYTHING! You are amazing! The project wouldn’t have been possible without your immense hard work on this.”
–CAITLYN BETHEPU, PRESIDENT OF WOMAN’S CLUB OF WASHINGTON GROVE
“The Woman's Club of Washington Grove hired Yasmine to design our new logo. We weren't sure what sort of design we wanted when we started the process, but Yasmine skillfully guided us through a series of questions to help us figure it out! She then used our answers to design a logo that we absolutely loved! Somehow she'd captured what we'd had trouble putting into words. Yasmine is very professional, timely, courteous and overall wonderful to work with! If we ever need another design job, she will be our top choice!”
–FRANCHESCA VARGAS, OWNER OF FLOWERFUL HAIR SALON
Yasmine’s professionalism and organization during our first appointment were impressive. She came prepared and made everything clear, which really put me at ease. Additionally, I loved how she went above and beyond by sending me a detailed document explaining how to use my logos across different platforms. This thoughtful touch made a significant difference in how I approached my branding. Her kind and gentle demeanor made the entire experience enjoyable. I recommend her to anyone looking to work with a talented and dedicated designer.
Service Offerings
WEB DESIGN
UI & UX Design
Squarespace Web Design
Wordpress Web Design
PRINT & DIGITAL
Visual Branding
Illustration & Pattern Design
Publication & Editorial Design
STRATEGY
Brand Identity & Strategy
Art Direction
Social Media Content Planning & Creation
Valued Brand Partnerships
National Geographic
Destination DC
National Portrait Gallery
Tuckernuck
Stanley Black & Decker
Gigawatt Group
Cerebral Lounge
Clean Cuts
Noise Distillery
Three Seas
Scale Creative Group
Flowerful Hair Salon
Elizabeth Seton High School
Woman’s Club of Washington Grove
Our Lady of Lourdes
WellnStrong
By Water & Wind
Younger Image
Vienna Surgery Center
CTS
Keep up with what’s going on
